Fujikyu Day (Fujikyu no Hi)

What Is Fujikyu Day?

Every year on February 29th (and around February 22nd in non-leap years), Japan observes "Fujikyu Day" (Fujikyu no Hi). The date comes from a number wordplay: "2 (fu) - 2 (ji) - 9 (kyu)" sounds like "Fujikyu," the name of the Fuji-Q Group, which includes the famous Fuji-Q Highland amusement park. The Fuji-Q Group established this day as a way of thanking visitors for their loyalty. Because February 29th comes only once every four years, it's treated as a pilgrimage day for fans, with special events and campaigns that go beyond the ordinary.

Thrills and Scenery: World-Class Entertainment

Fuji-Q Highland is famous for its lineup of Guinness World Record–holding roller coasters, towering against the backdrop of Mount Fuji. Coasters like "FUJIYAMA," "Takabisha," and "Eejanaika" have repeatedly amazed the world, embodying Fuji-Q's spirit of constantly pursuing new thrills. February 29th is a day to blow away everyday stress with screams toward the sky and feel a true sense of liberation.

Mount Fuji: A One-of-a-Kind Partner

No discussion of Fujikyu Day would be complete without mentioning the majestic Mount Fuji that towers nearby. The view of Fuji from the top of a coaster, the rich nature around Lake Kawaguchi, and the hot springs and local cuisine nourished by Fuji's blessings — this is a day to feel the energy of this Japanese treasure up close. The quiet sight of Mount Fuji after a thrilling ride leaves a deep impression on the heart.

Surprising Facts About Fuji-Q

• A treasury of Guinness records: Fuji-Q has repeatedly broken world records for top speed, maximum drop, maximum acceleration, and steepest drop angle.
• Fujin no Mayu (Labyrinth of Fear): One of the world's largest walk-through haunted houses, known for the number of visitors who give up partway through out of sheer terror.
• Thomas Land: Beyond thrill rides, Japan's first Thomas the Tank Engine theme park offers fun for three generations of family members.
• Mt. Fuji Panoramic Ropeway: Takes visitors to Tenjo-yama, the legendary setting of the "Kachi-Kachi Mountain" folktale, with sweeping views of Mount Fuji and Lake Kawaguchi.
• The Fujikyuko Line: Trains like the "Fuji Mountain View Express" turn the journey itself into entertainment.

Beyond Your Limits, Toward Your Best Smile

Fujikyu Day is a day to push just a little past your own limits. The rush of wind as you race along at top speed, the moment of weightlessness, the exhilaration of overcoming fear — all of it becomes new energy for tomorrow. On February 29th, embraced by the vastness of Mount Fuji, let yourself laugh hard, scream loud, and feel truly alive.

Tips for Enjoying Fujikyu Day

• Check Fuji-Q Highland's official website for special February 29th campaigns and events
• Look back at old photos of Mount Fuji or the amusement park and dream up your next attraction or stay
• Watch videos of the Fujikyuko Line and enjoy the contrast between the leisurely train ride and the screaming roller coasters
• Try local Fuji-area food like hoto noodles or Fujinomiya yakisoba to feel the Fuji-Q spirit from the inside

Once-in-a-Lifetime Memories at the Foot of Mount Fuji

February 29th is a day to step off life's everyday track and surrender to unpredictable thrills. The "once-in-a-lifetime experiences" offered by Fuji-Q add color and strength to your life story. May today be as towering as Mount Fuji and as full of momentum as a roller coaster — an exciting day above all else!