Mito Day (Mito no Hi)

What Is Mito Day?

Every year on March 10th, Japan observes "Mito Day" (Mito no Hi), established by the city of Mito (the capital of Ibaraki Prefecture) and its tourism association to promote the city's charms nationwide. The date comes from a number wordplay: "mi (3) - to (10)" sounds like "Mito." This anniversary celebrates the legacy of Lord Mitsukuni Tokugawa (the beloved "Mito Komon"), the early-spring plum blossom festival, and Mito's famous natto culture, which boasts the largest production in Japan — honoring both the city's history and its present-day vitality.

Facts About a City Where History and Nature Coexist

The spirit of knowledge and virtue cultivated in Mito since the Edo period still lives on throughout the city.

• Kairakuen and its plum blossoms: Opened in 1842 by the 9th lord of the Mito domain, Tokugawa Nariaki, Kairakuen is one of Japan's three most celebrated gardens. It is home to about 3,000 plum trees of roughly 100 varieties, and mid-March is the peak of the plum festival season.
• Kodokan, the hall of learning: Kodokan was the largest domain school of the late Edo period and produced many influential figures. Its teaching of balancing literary and martial arts still colors Mito's spirit today.

Fascinating Facts About Mito

• The real Mito Komon: Lord Mitsukuni Tokugawa is said to have been the first person in Japan to try ramen, gyoza, and cheese — a curious and adventurous food lover.
• The calm of Lake Senba: Located in the heart of the city, the roughly 3-km-long Lake Senba is a beloved waterside spot for residents and migratory birds alike.
• The "three -ppoi" of Mito: A local saying describes Mito people as "ikari-ppoi" (quick to anger), "rikutsu-ppoi" (argumentative), and "hone-ppoi" (strong-willed) — reflecting a straightforward sense of justice.
• Modern architectural beauty: The spiral tower of the Art Tower Mito was built to commemorate the city's 100th anniversary and has earned international acclaim as a modern landmark.
• Nebaru-kun, the natto fairy: A character based on Mito's famous natto, beloved nationwide for its unique stretchy movements.

Walk Forward with the Scent of Early Spring and a Resolute Heart

Mito Day is a day to learn the strength symbolized by the plum blossom — "nobility" and "perseverance" — blooming beautifully after overcoming the harshness of winter. The breeze blowing through the historic streets carries hope for a new season. On March 10th, why not connect with Mito's culture and food, and reconfirm the inner strength within you? Taking steady steps forward, your life too can blossom with fragrant success.

Tips for Enjoying Mito Day

• Try Mito's famous "straw-wrapped natto" and let its sticky, persistent power charge you with energy for the day
• Look at photos of Kairakuen and Kodokan and reflect on traditional Japanese aesthetics and history
• Revisit the story of "Mito Komon" and think about justice and integrity through its satisfying tales of good triumphing over evil
• Enjoy Mito's signature sweets, "Yoshiwara Denchu" and "Mito no Ume," for an elegant, heartwarming tea time

Persistent Passion Calls In a Brilliant Spring

March 10th is a day when a "sticky, persistent" attitude — like natto itself — produces the best results. Just as plum blossoms quietly but powerfully announce the arrival of spring, your efforts are also having a wonderful effect on those around you. May today be filled with the weight of history and the most "crisp and clear" spirit of all!