Happy Summer Valentine's Day

What Is Happy Summer Valentine's Day?

August 14th is "Happy Summer Valentine's Day" in Japan — exactly six months after Valentine's Day on February 14th. Established in 1986, the day's purpose is to give people another opportunity to express gratitude and affection to the people close to them.

The Origins and Background of Happy Summer Valentine's Day

This commemorative day was proposed in 1986 by an industry association connected to picture framing. While winter Valentine's Day in Japan is closely tied to giving chocolate, this summer counterpart proposed a different idea: giving framed photos or artwork as a way to capture and share memories and feelings in physical form.

• Established: 1986.
• Timing: Exactly six months after Valentine's Day (February 14th).
• The original idea: Exchanging photos or artwork as a way of expressing gratitude.

Fun Facts About Happy Summer Valentine's Day

• The meaning of "summer": The day is positioned as a "summer Valentine's," a counterpart to the winter holiday.
• Gift ideas: Beyond chocolate, the day encourages gifts that create something lasting — photos, albums, and message cards.
• Recognition: While not as widely known as the winter Valentine's Day, it's sometimes mentioned as a way to boost summer gift-giving.

Ways to Enjoy Happy Summer Valentine's Day

Consider putting together a photo album of memories with family, friends, or a partner, or attaching a heartfelt message card to a gift. It's a chance to express gratitude in a way that's different from the winter Valentine's Day tradition.