Kyoro-chan Day (Morinaga Chocolate Ball Day)
Food DaysWhat Is Kyoro-chan Day?
September 6th is "Kyoro-chan Day," better known as "Morinaga Chocolate Ball Day." Confectionery maker Morinaga & Co. established the anniversary in honor of Kyoro-chan, the beloved mascot character of its signature snack, Chocoball — the date comes from a pun on "Kyo(9)ro(6)-chan." The day is certified and registered by the Japan Anniversary Association.
The History of Chocoball and Kyoro-chan
Chocoball traces its roots to an earlier product called "Chocolate Ball" launched in 1965. The character Kyoro-chan first appeared on the packaging in 1967, and the product was renamed to its current form, "Chocoball," in 1969.
- The character: Kyoro-chan is a bird character known for his round yellow body and big eyes
- Signature promotion: the "Toy Can" prize inside specially marked packages has been an iconic promotion since the product's early days
- How to enter: collecting five "Angel" marks to enter the Toy Can giveaway has captured the hearts of generations of children
Why It's Stayed Beloved for So Long
More than half a century after launch, the product continues to sell well, with flavors and packaging updated little by little over the years. Kyoro-chan's approachable charm, combined with the thrill of not knowing what prize awaits inside, is likely what has kept the snack loved across generations.
Tips for Marking This Day
- Buy a box of Chocoball and try your luck at the "Toy Can" promotion again
- Check out the latest Kyoro-chan merchandise and campaigns
- Reminisce about the candy prizes you used to collect as a kid
- Take a break and enjoy your favorite chocolate snack
Big Excitement Packed Into One Small Bite
The little flutter of anticipation you feel opening a Chocoball is a special experience that hasn't changed since childhood. Let September 6th, alongside Kyoro-chan, be a day to remember the small joys that a simple snack can bring.