A Day to Build a Love-Filled Future Through Proposals
OtherWhat Is This Anniversary?
December 4th is "A Day to Build a Love-Filled Future Through Proposals" in Japan, established by Audevisch Co., Ltd., a company that plans and sells jewelry. The date comes from a pun on 12 and 4: "itsumo (1) futari (2) shiawase (4)," meaning "always happy together, the two of us." The anniversary was certified and registered by the Japan Anniversary Association in 2021.
The Concept of "Jewelry as a Tangible Form of Love"
The company champions the concept that "jewelry is love given form," positioning a proposal as a pivotal moment when two people begin building a future together.
- What a proposal means: the moment a relationship takes its next meaningful step
- The role of jewelry: a ring is treasured as a symbol that gives shape to feelings of love
- The wish behind it: that more people, through proposals, can lead lives filled with love
Why Focus Specifically on "the Proposal"?
Among all types of jewelry, an engagement ring holds especially special meaning. This anniversary was created to shine a spotlight on the proposal itself — that singular moment — and to support couples as they take their first step toward a shared future.
Tips for Marking This Day
- If you're planning to propose, let this day be the nudge to start making a plan
- Talk with your partner anew about your future together
- Learn more about engagement rings and jewelry
- If you already have a partner, take a moment to recall how you felt when you first met
A Wish for "Always Happy, the Two of Us"
A proposal is the special moment when two lives begin a new chapter together. Let December 4th be an occasion to reflect on the feelings held within jewelry as a tangible form of love, and to think about the future ahead with someone special.