Nijisanji Day

What Is Nijisanji Day?

February 3rd is "Nijisanji no Hi" (Nijisanji Day) in Japan, established by ANYCOLOR, Inc., the company behind the virtual liver group "Nijisanji." The anniversary aims to introduce more people to the individual livers who make up the group.

A Double Wordplay Linking the Group's Name to the Date

The date of this anniversary carries a playful pun tied directly to the group's name.

• The date's origin: a pun on "ni (2) jisan (3) ji," since the numbers 2 and 3 appear within the group name "Nijisanji" itself
• Why February: February is also said to be the month when Nijisanji began its activities in earnest, another reason behind the date selection
• What Nijisanji is: one of Japan's largest virtual liver groups, home to a wide roster of livers who each perform live streams and videos with their own distinctive virtual persona

Virtual Livers -- A New Form of Entertainment

Virtual livers are a relatively new entertainment format in which performers stream live in real time using a CG character design. Their content spans everything from game commentary and chatting to singing covers, and the close communication they build with fans is a major part of their appeal, forming distinctive communities around each performer.

Tips for Marking This Day

• Check out a livestream from one of the Nijisanji livers
• Look up the profile and activities of a liver you're curious about
• Reflect on what makes virtual livers such an appealing form of expression
• Leave a comment of appreciation for your favorite liver

A Circle of Support, Grown From a Simple Number Pun

Born from a playful pun on the group's name, this anniversary also symbolizes the bond between the livers who stream day after day and the fans who watch over them. Let February 3rd be a chance to turn your attention once more to the virtual livers active on the other side of the screen.