Promise Day

What Is Promise Day?

August 18th is "Promise Day" in Japan, established in December 2013 by Advance Create Co., Ltd. of Osaka, which runs the insurance comparison and consultation service Hokende ("Insurance Market"). The day is cherished as a time to reaffirm the promises, bonds, and love shared with someone important.

An Anniversary Born From a Single Flip-Book Animation

Behind this anniversary lies a video work that moved the hearts of many people.

• The date's origin: tied to August 18, 2013, when the family-themed flip-book animation "Promise" (Yakusoku), created by comedian Tekken in collaboration with Hokende, was released on YouTube
• About the work: a moving piece about a "promise" between a father and his son, which passed one million views in three days, eventually exceeding three million, and became a major topic of conversation
• What followed: a "Promise Day" logo was created, and campaigns inviting senryu poems and photos have been held over the years
• The wish behind it: a hope that people will reaffirm and cherish the promises, bonds, and love they share with those important to them

What "Insurance" and "Promise" Have in Common

Insurance can itself be described as a kind of "promise" to protect someone important in case the unexpected happens. Behind Hokende's decision to establish this anniversary lies a wish to keep that promise to loved ones alive, in the form of insurance.

Tips for Marking This Day

• Take a moment to recall a promise you once made to someone important
• Make a new promise with family or friends for the future
• Watch Tekken's flip-book animation "Promise" again
• Take a fresh look at the insurance that protects your own or your family's future

Small Promises, Kept Over Time, Build the Bonds That Matter

Whether big or small, keeping a promise is what nurtures trust between people who matter to each other. Let August 18th be a chance to reflect on the promises and bonds you share with those close to you.