Toppo Day

What Is Toppo Day?

October 10th is "Toppo Day" in Japan, established in 2002 by Lotte Co. to promote its chocolate-filled snack "Toppo," inspired by how the product's shape can be represented by the numerals 1 and 0 and by the sound of the product name.

A Holiday for a Beloved Snack With Chocolate All the Way Through

"Toppo," launched in 1994, is one of Lotte's iconic long-selling snacks: a tube-shaped pretzel stick filled with chocolate. Its name combines the English word "tall" with the Japanese word "noppo" (a tall, lanky person).

• Origin: the snack's slender cylindrical shape can be represented by the numerals "1" and "0," combined with the sound of the name "Toppo"
• Purpose: to help more people discover the appeal of the "Toppo" snack
• Product highlight: chocolate fills the pretzel from end to end — true to its catchphrase "chocolate all the way to the end" — so every bite has chocolate

Putting the Chocolate Inside

While many stick snacks are coated with chocolate on the outside, "Toppo" does the reverse, filling a pretzel tube with chocolate. Having chocolate in every bite is one reason it has remained popular for so long.

Tips for Marking This Day

• Pick up a box of "Toppo" and enjoy it again
• Look at the cross-section and see how the chocolate fills the inside
• Look into the history and product lineup of "Toppo"
• Chat about your favorite chocolate snacks

A Simple Snack Stick Holds a Playful Idea

Born from the simple shapes of the numbers "1" and "0," this holiday shows how much playfulness can hide in a snack's very shape. October 10th is a day to enjoy that playful spirit once again.