Toothbrush Day

What Is Toothbrush Day?

August 24th is "Toothbrush Day" (Haburashi no Hi) in Japan. It was established by Oral Care Co., Ltd., a dental products company, and is certified by the Japan Anniversary Association.

Born From a Japanese Wordplay for "Toothbrush"

Toothbrush Day exists to encourage people to reflect on the importance of daily brushing habits and to raise awareness of oral care.

• Origin: The date comes from a play on numbers — 8 ("ha," tooth), 2 ("bu"), and 4 ("shi") — read together to sound like "haburashi" (toothbrush).
• Established by: Oral Care Co., Ltd., a maker of dental products.
• Certification: Officially recognized by the Japan Anniversary Association.
• Purpose: To promote proper brushing habits and encourage interest in choosing the right toothbrush and caring for one's teeth.

The Right Toothbrush Makes a Difference

Toothbrushes come in many varieties — different bristle firmness, head sizes, and handle shapes. Choosing one suited to your teeth and gums is the first step toward effective brushing, and replacing your toothbrush regularly is essential for keeping your mouth healthy.

Ways to Mark the Day

• Check the condition of the toothbrush you're currently using
• Choose a new toothbrush that better suits your needs
• Review the proper way to brush your teeth
• Check your family's toothbrushes too

One Brush a Day Builds Healthy Teeth

Toothbrush Day is a chance to take a fresh look at the toothbrush you use without a second thought. On August 24th, take a moment to reconsider your own brushing habits.