Crystal Jemie Day

What Is Crystal Jemie Day?

September 13th is "Crystal Jemie Day," established by Kaori Nakajima, president of the cosmetics company Crystal Jemie Co., Ltd., and a researcher known for her work on natural skin beauty.

A Brand Name Built Into a Date

Crystal Jemie Day was created to spread awareness of the company's brand name through a wordplay on the date.

• Origin: The date comes from a Japanese wordplay in which "9-1-3" can be read to sound like "Crystal Jemie"
• Established by: Kaori Nakajima, president of cosmetics company Crystal Jemie and a researcher focused on natural skin beauty
• Purpose: To promote the Crystal Jemie brand and the philosophy of valuing the natural beauty of one's own skin

The Idea Behind "Suhada-bi" (Natural Skin Beauty)

Rather than relying on heavy makeup, the concept of "suhada-bi," bringing out beauty by caring for the skin's own natural condition, encourages a return to the basics of skincare. Small daily habits add up to healthier skin over time.

Ways to Mark the Day

• Review your everyday skincare routine
• Check in on your skin type and current condition
• Pay attention to lifestyle habits that support natural skin beauty
• Try a new skincare product

A Reminder to Appreciate Your Natural Skin

Crystal Jemie Day, born from a playful reading of its brand name, is a chance to focus more on the beauty of natural skin. On September 13th, why not give your usual skincare routine a little extra care?