Bokun Habanero Day
Food DaysWhat Is Bokun Habanero Day?
November 17th is "Bokun Habanero Day" in Japan. Tohato Inc., the snack maker known for "Caramel Corn" and "Harvest," established it in 2023 to celebrate the 20th anniversary of its snack "Bokun Habanero" (Tyrant Habanero). The date comes from the snack's launch on November 17th, 2003.
A Snack with Addictive Heat and Flavor
"Bokun Habanero" is a ring-shaped potato snack that combines the fiery heat of the habanero, once said to be the world's hottest chili pepper, with the savory flavors of chicken, onion, garlic and potato. With its striking name and character, it has been a go-to super-spicy snack since its launch.
- Established by: Tohato Inc.
- Origin of the date: "Bokun Habanero" went on sale on November 17th, 2003
- Established: 2023, the product's 20th anniversary
- About the snack: ring-shaped snack combining habanero heat with chicken, onion, garlic and potato flavors
- Purpose: to let more people enjoy the taste of "Bokun Habanero"
What Kind of Chili Is the Habanero?
The habanero is a type of chili pepper said to originate in Central and South America. It has a round, plump shape and a bright orange or red color. Though it looks cute, it is known for its intense heat and was once called "the world's hottest chili pepper." Even hotter varieties have appeared since then, but this snack surely played a big part in making the name "habanero" widely known in Japan as a byword for extreme spiciness.
Tips for Marking This Day
- Celebrate the launch anniversary by enjoying "Bokun Habanero" as a snack
- Swap favorite super-spicy foods with colleagues who love heat
- Keep a drink such as milk or yogurt on hand when eating spicy snacks
- Look back on what was popular around 2003 and share memories from that time
The Birthday of a "Tyrant" Loved for Over 20 Years
"Bokun Habanero," which arrived with a fierce name and fierce heat, is still a long-selling favorite with many fans. November 17th is a day to refresh yourself with a zesty, spicy snack.