Cream Puff Day
Food DaysWhat Is Cream Puff Day?
The 19th of every month is "Cream Puff Day" in Japan. It was established by Monteur Co., Ltd., a maker of supermarket and convenience-store desserts including its well-known milk-and-egg cream puff. The aim is to make cream puffs a more everyday treat, and the date was chosen because the Japanese pronunciation of "19" resembles the sound of the word "shu-kurimu" (cream puff).
A Day Chosen for the Sound of a Number
Rather than a number pun in the usual sense, this anniversary is built on the ring of the word itself.
- Origin of the date: "19" sounds similar to "shu-kurimu," so the 19th of each month was chosen
- Established by: Monteur Co., Ltd.
- Purpose: to make cream puffs a more familiar everyday snack
- Frequency: not a single fixed date -- it comes around twelve times a year
The 19th Is Crowded with Food Anniversaries
The 19th also carries Crepe Day (also from Monteur, on the 9th, 19th and 29th), Juku Curry Day, Matsusaka Beef Day and Ikura Day, among others. On December 19 these are joined by Eyelash Care Day and Shinshu Matsumoto Hot Pot Day, making for a busy calendar square.
Tips for Marking This Day
- Pick up a cream puff at a convenience store or supermarket for your break
- Compare custard, whipped cream and double-cream fillings
- Bring a box of cream puffs to share with your team
- Try baking your own and watch the dough puff up in the oven
A Small Reward That Comes Around Twelve Times a Year
Cream Puff Day arrives every month. In a hectic December, it makes a fine excuse to stop for a moment.