Zanpa Day (Zanpa no Hi)

What is Zanpa Day?

Every year on March 8th, Japan celebrates "Zanpa Day," established by Higa Shuzo Co., Ltd., a company based in Yomitan Village, Okinawa, to promote its flagship awamori brand, "Zanpa." The date comes from a wordplay reading of the numbers: 3 ("za") and 8 ("npa") combine to sound like "Zanpa." The day celebrates both the historical depth of awamori (Okinawan distilled spirit) and its modern, easy-drinking appeal at the dinner table, and aims to pass on Okinawa's drinking culture to future generations.

The Historical Facts Behind the Birth of Zanpa Awamori

The story of Zanpa's creation is, in fact, a history of challenging the old assumption that "awamori is too strong and harsh to drink easily."

• The shock of "White": In the 1980s, Higa Shuzo set out to create an awamori that women and young people could enjoy, adopting a unique low-pressure distillation method to launch "Zanpa White." Its fruity aroma and crisp finish brought major change to the awamori industry of the time.
• Born from postwar resolve: The brand's foundations trace back to the postwar era, a time of severe shortages, when the founder's strong wish to "give the people of Okinawa good sake to drink" sparked the company's restart — a passion that became the cornerstone of the brand we know today.
• The origin of the name: "Zanpa" takes its name from Cape Zanpa, a stunning scenic spot in Yomitan Village. The cape's resilience as it stands firm against rough waves is embodied in the brand's name.

Fascinating Facts About Zanpa

• "Zan-shiro" and "Zan-kuro": The fruity "Zanpa White" is affectionately nicknamed "Zan-shiro," while the rich, full-bodied "Zanpa Black" is called "Zan-kuro" — both are casually ordered by name in local Okinawan izakaya.
• Versatile ways to drink it: Beyond neat or with water, it's enjoyed with soda, mixed with shikuwasa (Okinawan citrus), and even with coffee, reflecting modern, free-spirited drinking styles.
• International recognition: The Zanpa series has won the Monde Selection award for many consecutive years, proof that its quality is recognized by global standards.
• Local contribution: Higa Shuzo actively supports traditional events and sports promotion in Yomitan Village, making it a company that symbolizes deep "love for the local community."

A Moment of Bliss on the Sea Breeze

Zanpa Day is a day to think of Okinawa's blue sea and sky, and the warmth of the people who live there. A passion as powerful as crashing waves, paired with a refreshing clarity that soothes the heart. On March 8th, why not raise a glass of this drink with its contrasting charms, forget the hustle and bustle of daily life, and ease into Okinawa's relaxed "island time"? Good drink has a way of loosening the heart and making time with loved ones all the richer.

Tips for Enjoying Zanpa Day

• Pour your favorite "Zanpa" into a glass, mix it however you like, and enjoy it alongside Okinawan dishes and tasty snacks
• Look at stunning photos or videos of Cape Zanpa, plan a trip to Okinawa, or relive memories of past visits
• Learn a little about the history of awamori and how it's aged, and savor each sip with a deeper appreciation
• Raise a glass with friends and call out "Kariii!" (cheers!) to share some bright, positive energy

A Clear Brightness Lights the Way Ahead

March 8th is a day for your mind and heart to feel as clear as a glass of awamori, opening up to a fresh perspective. May you carry within you the strength to ride out any rough waves with ease, and the warmth to embrace those around you while staying true to yourself. May today be a rich, fulfilling day for you — as deep and flavorful as a fine aged "kūsu" awamori!