Yamanashi Peach Day (Yamanashi Momo no Hi)

What Is Yamanashi Peach Day?

July 19 is "Yamanashi Peach Day," established by the Yamanashi Fruit Tree Association to promote peaches (momo), a specialty of Yamanashi Prefecture, nationwide. The date is said to come from a wordplay: "momo" can be read as the number 100, and adding its digits (1+0+0) gives 10; combined with "19," which can be read as "iku" (to go), this becomes "peaches go out [into the world]" for July (the 7th month).

Why Yamanashi Created a "Peach Day"

Yamanashi is Japan's leading peach-producing prefecture, known for both the high quality and large volume of its harvest. Mid-July marks the peak of peach season, so this anniversary was created to spread the word about how delicious peaches are at this time of year.

• Yamanashi is Japan's #1 peach producer: Long hours of sunshine create ideal conditions for growing fruit.
• Peak season: Mid-July is when peaches taste their absolute best.
• Boosting brand recognition: An anniversary created to spread the appeal of Yamanashi peaches nationwide.

Characteristics of Yamanashi Peaches

Yamanashi peaches are highly regarded nationwide for their excellent balance of sweetness, aroma, and juiciness.

• Famous varieties: Hakuho, Asama Hakuto, Kawanakajima Hakuto, and more.
• Sweet and juicy: Grown in areas with significant elevation differences, which deepens the flavor.
• Beautiful appearance: Large size and vivid coloring make them popular as gifts.

Fun Facts About Peaches

• Peaches as a lucky symbol: Since ancient times, peaches have been seen as a symbol of longevity and protection against evil.
• Yamanashi's peach orchards: Many offer pick-your-own peach experiences, which are very popular.
• A treasure trove of peach desserts: Parfaits, tarts, compotes, and many other treats are made with peaches.
• Peaches are hard to store: Since they don't continue ripening after picking, freshness is everything.

How to Spend Yamanashi Peach Day

• Savor peaches grown in Yamanashi Prefecture.
• Go peach-picking and enjoy the taste of the season.
• Try making desserts or dishes using peaches.
• Learn about Yamanashi's fruit-growing culture and agriculture.

A Peach in Season Is Like Summer's Sweetest Reward

July 19's "Yamanashi Peach Day" is a day to fully savor the deliciousness of Yamanashi's pride and joy. Juicy and fragrant, a ripe peach is truly a summer luxury. Let this day be your invitation to discover the charm of peaches in season.