Yamanashi Peach Day (Yamanashi Momo no Hi)

What Is Yamanashi Peach Day?

July 19 is "Yamanashi Peach Day," established in 2007 by the Yamanashi Fruit Growers Association (山梨県果樹園芸会) to promote peaches (momo), a specialty of Yamanashi Prefecture, nationwide. The date comes from a play on numbers: "momo" can be written as 百百 ("hundred-hundred"), and July 19 is the 200th day of the year (two hundreds make 200). It also falls at the peak of the peach shipping season. (In leap years, July 19 is the 201st day.)

Why Yamanashi Created a "Peach Day"

Yamanashi is Japan's leading peach-producing prefecture, known for both the high quality and large volume of its harvest. Mid-July marks the peak of peach season, so this anniversary was created to spread the word about how delicious peaches are at this time of year.

• Yamanashi is Japan's #1 peach producer: Long hours of sunshine create ideal conditions for growing fruit.
• Peak season: Mid-July is the peak shipping season for Yamanashi peaches.
• Boosting brand recognition: An anniversary created to spread the appeal of Yamanashi peaches nationwide.

Characteristics of Yamanashi Peaches

Yamanashi peaches are highly regarded nationwide for their excellent balance of sweetness, aroma, and juiciness.

• Famous varieties: Hakuho, Asama Hakuto, Kawanakajima Hakuto, and more.
• Grown in basins: Peaches are mainly grown in basins with little rainfall, such as the Kōfu Basin.
• Beautiful appearance: Large size and vivid coloring make them popular as gifts.

Fun Facts About Peaches

• Peaches as a lucky symbol: Since ancient times, peaches have been seen as a symbol of longevity and protection against evil.
• Yamanashi's peach orchards: Many offer pick-your-own peach experiences, which are very popular.
• A treasure trove of peach desserts: Parfaits, tarts, compotes, and many other treats are made with peaches.
• Peaches are hard to store: They bruise and spoil easily, so it's best to chill them only briefly before eating and enjoy them soon.

How to Spend Yamanashi Peach Day

• Savor peaches grown in Yamanashi Prefecture.
• Go peach-picking and enjoy the taste of the season.
• Try making desserts or dishes using peaches.
• Learn about Yamanashi's fruit-growing culture and agriculture.

A Peach in Season Is Like Summer's Sweetest Reward

July 19's "Yamanashi Peach Day" is a day to fully savor the deliciousness of Yamanashi's pride and joy. Juicy and fragrant, a ripe peach is truly a summer luxury. Let this day be your invitation to discover the charm of peaches in season.