Diana Shoes Day (Diana no Kutsu no Hi)

What Is Diana Shoes Day?

September 2nd is "Diana Shoes Day." It commemorates the day in 1968, when the first store of the women's shoe brand "DIANA" opened in Ginza, Tokyo. This day celebrates the history of Diana, a brand that has long been beloved as a Japanese women's footwear label.

Why Is September 2nd "Diana Shoes Day"?

This date marks the anniversary of Diana's very first store—the brand's starting point. Because it launched in Ginza, the heart of Japanese fashion, this day was chosen as a symbolic milestone for the brand.

• September 2, 1968: The Diana Ginza store opened.
• Growth of Japan's women's footwear culture: Diana has continuously offered high-quality, stylish shoes.
• A brand milestone: The day has become established as a moment to look back on the brand's long history.

About DIANA

Diana is one of Japan's leading women's footwear brands, known for its elegant and refined designs. With a lineup spanning pumps, boots, and sandals, it's a favorite among many women.

• Founding: Started in the late 1960s, expanding nationwide from its flagship Ginza store.
• Design philosophy: Embracing trends while pursuing elegant, timeless styles.
• Commitment to quality: Careful attention to materials and comfort.

Why Diana Shoes Are So Loved

Diana is known for shoes that balance fashion and practicality.

• Comfort: A design that fits the foot well, reducing fatigue even after long hours of walking.
• Wide range of sizes: Detailed sizing tailored to different foot shapes.
• Versatile designs: Suitable for office wear, formal occasions, and casual outings alike.

Fun Facts About Diana Shoes Day

• A Ginza-born brand: Launching in the fashion capital of Japan helped shape the brand's image.
• Beloved pumps: Diana's pumps are a staple favored by many women.
• Collaborations: The brand has also released collaboration shoes with apparel brands and characters.
• Contribution to shoe culture: Diana has long been a leader in Japan's women's footwear market.

Ways to Enjoy Diana Shoes Day

• Polish your favorite shoes and build a habit of caring for them so they last.
• Check out Diana's new collection.
• Learn about choosing the right shoes and foot care for more comfortable walking.
• Visit the Ginza store or other shops to experience the brand's history firsthand.

A Single Pair of Shoes Can Make Everyday Life a Little More Elegant

September 2nd's "Diana Shoes Day" is a chance to look back on the history of a brand that has long combined fashion with comfortable walking. Why not give your day a little extra spring in your step with a favorite pair of shoes?