Denroku Day (Denroku no Hi)

What is Denroku Day?

October 6th is "Denroku Day" (Denroku no Hi). It comes from a play on numbers — "10" can be read as "den" and "6" as "roku," together forming "Denroku" — and was established by Denroku Co., Ltd., a bean-snack maker headquartered in Yamagata City, Yamagata Prefecture. The company created the day to mark the 60th anniversary in 2016 of its signature "Denroku Beans" and to make its products better known. The day was certified and registered by the Japan Anniversary Association in 2016.

Why Is October 6 "Denroku Day"?

The origin is the wordplay "10 (den, from 'ten') + 6 (roku) = Denroku." Denroku is a long-established Yamagata company that makes and sells bean snacks, sweet simmered beans (amanatto), chocolates, and snacks to go with drinks.

• The Wordplay: 10 ("den") + 6 ("roku") = "Denroku."
• Established By: Denroku Co., Ltd.
• Occasion: The 60th anniversary of "Denroku Beans" (2016).

Denroku's History

Denroku traces its roots to 1924, when founder Denroku Suzuki began making confectionery (okoshi rice crackers). The company name comes from the founder's name.

• 1924: Denroku Suzuki starts his confectionery business.
• 1953: Suzuki Seika Co., Ltd. is founded.
• 1956: "Denroku Beans" are launched and become a huge hit.
• 1970: The peanut snack "Polippy" is launched.

The Appeal of Bean Snacks

Bean snacks are a classic Japanese treat, loved for their savory aroma and satisfying crunch.

• Satisfying: Even a small amount feels filling.
• Variety: Ranges from sweet to savory flavors.
• Easy to Keep: Small packs are easy to carry and handy as an office snack.

Fascinating Facts About Denroku Day

• The Company Name: "Denroku" comes from the founder, Denroku Suzuki.
• A Nationwide Brand from Yamagata: Products are shipped across Japan from the head-office factory in Yamagata City.
• Setsubun Connection: Denroku is also familiar for beans used in the Setsubun bean-throwing ritual.
• Long Sellers: "Denroku Beans" have been sold for more than 60 years, and "Polippy" for more than 50.

Tips for Enjoying Denroku Day

• Buy your favorite bean snack and savor it.
• Check out Denroku's new or limited-edition products.
• Try making a simple snack or side dish using nuts.
• Taste-test and compare different bean snacks.

A Little Happiness with Savory Bean Snacks

"Denroku Day" on October 6 is a day to rediscover the charm of a familiar snack. Enjoy your favorite bean snack and take a moment to relax.