Denroku Day (Denroku no Hi)

What is Denroku Day?

October 6th is "Denroku Day" (Denroku no Hi). It comes from a play on numbers — "10" can be read as "den" and "6" as "roku," together forming "Denroku" (10/6 = den-roku) — and was established by Denroku Co., Ltd., a maker of bean-based snacks. It's a memorial day aimed at spreading the appeal of bean snacks and promoting a healthy snacking culture.

Why Is October 6 "Denroku Day"?

The origin is the wordplay "10 (den) + 6 (roku) = Denroku." Denroku is a long-established maker headquartered in Yamagata Prefecture, and its brand of bean and nut snacks is beloved nationwide.

• The Wordplay: 10 ("den") + 6 ("roku") = "Denroku."
• Established By: Denroku Co., Ltd.
• Purpose: To help people rediscover the appeal of bean snacks.

What Is Denroku?

Founded in 1951, Denroku is a bean-snack maker that offers many popular products, including its signature "Denroku Beans."

• Signature Products: Denroku Beans, Polippy, Peanut Chocolate, and more.
• Specialty: Snacks built around beans and nuts.
• Headquarters: Yamagata City, Yamagata Prefecture.

The Appeal of Bean Snacks

Bean snacks are popular for their satisfying texture, savory flavor, and high nutritional value.

• Protein: An excellent choice for a healthy snack.
• Dietary Fiber: Supports gut health.
• Variety: Ranges from sweet to savory flavors.

Fascinating Facts About Denroku Day

• The Birth of Denroku Beans: Launched in the 1960s, this long-selling product remains beloved.
• A Nationwide Brand from Yamagata: A success story of a regional company expanding nationwide.
• Bean Culture: In Japan, beans are also cherished as lucky items, as in the Setsubun festival.
• Health Consciousness: Nuts have recently gained attention as a healthy snack.

Tips for Enjoying Denroku Day

• Buy your favorite bean snack and savor it.
• Check out Denroku's new or limited-edition products.
• Try making a simple snack or side dish using nuts.
• Taste-test and compare different bean snacks.

A Little Happiness with Savory Bean Snacks

"Denroku Day" on October 6 is a day to rediscover the charm of a familiar snack. Enjoy your favorite bean snack and take a moment to relax.