Okashi (Confectionery) Day

What Is Okashi Day?

The 15th of every month is "Okashi (Confectionery) Day," established in 1981 (Showa 56) by the National Confectionery Industry Association of Japan. The choice of the 15th relates to the annual festivals once held on April 15 at Kibumoto Shrine in Wakayama and Nakajima Shrine in Hyogo, both of which honor Tajimamori, considered the patron deity of confectionery. February 15, the day after Valentine's Day - when demand for sweets is especially high - has become a beloved occasion to give thanks for the culture and history of confectionery.

The Story of Tajimamori, the Patron Deity of Sweets

According to records such as the Nihon Shoki, Tajimamori was sent by Emperor Suinin to find the fruit of "tokijiku no kagu no konomi" - a fruit from a paradise said to grant immortality. After a ten-year journey, what he brought back is believed to be the modern "tachibana" citrus. In ancient times, fruit was called "kashi" (confectionery), and because tachibana is considered the origin of Japanese sweets, Tajimamori is revered by confectionery artisans and makers across the country as their patron deity.

The Evolution of "Kashi": From Fruit to Art

In ancient Japan, "kashi" referred to fruits and nuts. Later, Japanese confectionery culture developed in layers: "karakashi" (sweets brought by envoys from Tang China), "wagashi" (traditional Japanese sweets that evolved alongside the tea ceremony), and "yogashi" (Western-style confections that spread from the Meiji era onward). On February 15, take a moment to reflect on this long history and the way sweets continue to bring color and joy to our everyday lives.

Sweets as "Nourishment for the Soul"

Confectionery is more than just a source of energy - it serves as a kind of "emotional nourishment" that smooths communication between people and soothes the heart. Whether it's family time together, a gift for a friend, or a small reward for yourself, February 15 is a day to appreciate the smiles and comfort that come from sharing sweets, and to recognize the craftsmanship and care behind every bite.

The Shrines That Keep the "15th" Tradition Alive

Even today, Kibumoto Shrine in Wakayama and Nakajima Shrine in Toyooka, Hyogo Prefecture, hold ceremonies praying for the prosperity of the confectionery industry. Shrines dedicated to Tajimamori, including Kaso Shrine within Yoshida Shrine in Kyoto, can be found across Japan. The 15th of every month - especially February 15, when interest in sweets runs high - marks an important crossroads between traditional belief and modern food culture.

Roots and Trivia About Confectionery

• Tajimamori, patron of confectionery: A figure recorded in the Nihon Shoki, revered as the deity of sweets.
• Tachibana: A citrus fruit native to Japan, said to be "the oldest confection" recorded in history.
• Wagashi and the 24 seasons: Traditional Japanese sweets are internationally celebrated as an art form expressing the changing seasons.
• Events on Okashi Day: Confectionery shops run special promotions, and offerings of sweets are made at shrine ceremonies.
• Emotional well-being: Eating sweets releases serotonin and other compounds linked to relaxation.

Sweet Memories Enrich the Future

Okashi Day is a day to cherish the "sweet moments" in life - the taste of a childhood favorite, or the memory of sharing a treat with someone special. These memories can become small sources of strength when times are tough. On February 15, why not prepare your favorite sweet, reflect on the history and legends behind it, and enjoy a slow, relaxed tea time?

Tips for Enjoying Okashi Day

• Choose a citrus-based sweet, the root of confectionery, and think of the legend of Tajimamori
• Visit a long-established wagashi shop or a bakery you've been curious about, and ask about the artisan's craft
• Carefully brew tea or coffee that complements your favorite sweet
• Learn about "kaso shrines" dedicated to the god of confectionery and how this culture has been preserved

Let One Bite of Bliss Color Your Day

Okashi Day adds a welcome "punctuation mark" to a busy life. Wrapped in a sweet aroma, that moment of satisfaction from a single bite enriches the heart and generates energy for tomorrow. On February 15, enjoy a wonderful tea time while reflecting on the story of confectionery that stretches back to the age of myths. May your day be as sweet and happy as your favorite treat.