Arinco's Good Roll Cake Day
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What Is Arinco's Good Roll Cake Day?
November 6th is "Arinco's Good Roll Cake Day" in Japan, established by the company behind the roll cake specialty shop "ARINCO." The Japan Anniversary Association lists the founder as Balnibarbi Co., Ltd., a restaurant and sweets company, while other sources name its group company Patisserie de Paradis Co., Ltd. (Koishikawa, Bunkyo Ward, Tokyo). The date comes from a pun on "ii (11) roll cake (6)," and the day is certified and registered by the Japan Anniversary Association.
What Is the "ARINCO" Roll Cake Brand?
ARINCO is a roll cake specialty brand known for its moist, chewy sponge.
- The classic "Vanilla Roll": known for its pure-white sponge made with egg whites only, no yolks
- Kyoto flavors: a "Matcha Roll" made with Uji matcha and a "Kyo Roll" made with ingredients such as Tamba black beans
- Shops: sold at locations such as its Arashiyama shop in Kyoto and a shop at Tokyo Station
Why Does "Roll Cake" Need Its Own Anniversary?
The company established this anniversary out of a desire to deliver an even better roll cake to its customers. Beyond being a simple pun, it's also a day meant to convey the brand's commitment to quality.
Tips for Marking This Day
- Try an actual ARINCO roll cake
- Compare your favorite roll cakes from different specialty shops
- Try making a roll cake at home
- Enjoy a relaxed snack break paired with tea or coffee
Happiness, Rolled Up Tight Inside the Sponge
A roll cake, with its fluffy sponge wrapped around a swirl of cream, has a way of putting your mind at ease with just one bite. Let November 6th be a chance to treat yourself with an especially "good" roll cake, chosen with a little extra care.