The 100-Year Life Day
OtherWhat Is "The 100-Year Life Day"?
November 14th is "Jinsei Hyakunen Jidai no Hi" (The 100-Year Life Day) in Japan, established by beverage maker Asahi Soft Drinks Co., Ltd. The date comes from a pun on "ii (11) toshi (14)," meaning "a good age" or "a good year." The day was certified and registered by the Japan Anniversary Association in 2018.
The Idea Behind "The 100-Year Life"
"The 100-year life" is a concept based on research suggesting that about half of children born in 2007 in developed countries will live past age 100.
- A shifting life path: as life expectancy extends, the traditional linear path of "education, then work, then retirement" is being reconsidered
- Healthy life expectancy: staying well both physically and mentally as we age has become an important focus
- Spreading through society: companies and local governments are increasingly building health-management and lifelong-learning initiatives around this idea
The Message Asahi Soft Drinks Wants to Share
The company believes that living a healthy 100-year life comes down to small daily habits adding up over time, and established this anniversary hoping people will incorporate its health-conscious beverages into their everyday routines.
Tips for Marking This Day
- Take a look back at your own daily habits — diet, sleep, and exercise
- Think about your future career and learning goals with "the 100-year life" in mind
- Talk with family or friends about health and longevity
- Add a healthier drink or meal into your regular routine
What You Can Do Today to Age Well
When you consider a life that might span a full century, it's not the big decisions but the small daily habits that shape the future. Let November 14th be a day to look toward your own "what's next" and take one step toward aging in good health.