Etiquette Brush Day

What Is Etiquette Brush Day?

October 27th is "Etiquette Brush Day" in Japan, established by Nippon Seal Co., Ltd., headquartered in Osaka. The date marks the day in 1960 when the company registered the trademark "Etiquette," used for its clothes brush of the same name. The day was certified and registered by the Japan Anniversary Association in 2021.

The Road to the Etiquette Brush

In 1959, Nippon Seal developed a distinctive pile brush, made by angling countless short bristles at a slant.

• Why it was developed: conceived as a tool for efficiently removing dust and lint from clothing
• Going global: the original rotating model became a huge hit in the American market the very next year
• Trademark registration: on October 27, 1960, the "Etiquette" trademark was officially registered, marking the true start of the brush's history

The Meaning Behind the Name "Etiquette"

The idea that keeping up one's appearance is a form of consideration for others -- a matter of etiquette -- is what led the company to name it the "Etiquette Brush," positioning it not merely as a cleaning tool but as a symbol of good manners.

Tips for Marking This Day

• Use your own etiquette brush to freshen up a jacket or coat
• Take a little extra time checking your appearance before heading out
• Learn about how an etiquette brush works and its history
• Reconsider your grooming habits before an important meal or meeting with someone special

A Small Brush That Embodies Quiet Consideration for Others

The etiquette brush is never a flashy tool, but the very act of tidying your appearance is itself a small gesture of respect toward those around you. Let October 27th be a chance to pull that brush out of your bag and quietly tidy yourself up.