Commercial TV Launch Day

What Is Commercial TV Launch Day?

August 28th is "Commercial TV Launch Day" in Japan, commemorating the day in 1953 when Nippon Television, Japan's first commercial television station, began full broadcasting.

11:20 a.m.: The Dawn of a New Era

This day marked a major turning point in the history of Japanese television.

• The launch, in detail: at 11:20 a.m. on August 28, 1953, Nippon Television Network became Japan's first commercial television station to begin full broadcasting
• Its relationship to NHK: NHK had begun Japan's first television broadcasts that February, and the arrival of commercial television helped TV spread rapidly as a familiar source of entertainment and information
• Another piece of history born the same day: at noon on launch day, Japan's first-ever television commercial -- a time signal from Hattori Tokeiten (Seikosha) -- also aired

New Information and Entertainment, Delivered to the Living Room

The arrival of commercial television opened the door to bringing a wide range of programming -- news, dramas, variety shows -- into ordinary households. Television would go on to become a symbol of family life, gathering people together in the living room.

Tips for Marking This Day

• Learn about the early history of Japanese television broadcasting
• Take time to enjoy a favorite TV show with family or friends
• Learn about how television broadcasting technology has evolved
• Reflect on the differences between today's TV programs and those of the past

One Broadcast Launch Changed the Landscape of Japan's Living Rooms

The birth of commercial television had an immeasurable impact on the lifestyle and culture of Japan that followed. Let August 28th be a chance to reflect on everything television, as a medium, has brought into our lives.