MBS Radio Day

What Is MBS Radio Day?

September 6th is "MBS Radio Day" in Japan. The date comes from MBS Radio's FM frequency, "90.6MHz," and it was established in 2016 to promote the appeal of clear, easy-to-listen-to FM radio.

A Unique Case: A Frequency Becomes a Holiday

MBS Radio (Mainichi Broadcasting System) is a broadcaster beloved mainly in the Kansai region, delivering programming on both AM and FM.

• Origin: the date is taken directly from the FM broadcast frequency, "90.6MHz"
• Purpose: to help more listeners discover the low-noise, clear sound quality of FM broadcasting
• Station initiatives: special programs and listener-participation events are sometimes held on this date

A Station With Two Faces: AM and FM

In recent years, many AM radio stations have expanded into simultaneous FM broadcasting known as "Wide FM," making it possible to enjoy clear radio sound indoors and in cars alike.

Tips for Marking This Day

• Tune your radio to 90.6MHz and give MBS Radio a listen
• Look up your favorite radio programs or personalities
• Compare the sound quality between AM and FM
• Spend some time listening to the radio in a way you don't usually

A Voice Carried on the Airwaves Still Keeps Someone Company Today

Even a single number like a frequency can carry a broadcaster's character and dedication. September 6th is a day to listen a little more closely to the voices coming through the radio.