Potato Salad Day

What Is Potato Salad Day?

October 10th is "Potato Salad Day" in Japan. The date falls during Hokkaido potato harvest season, and lining up the dish's key ingredients visually resembles "1010." It was established by Delia Foods Co., part of the Kewpie Group.

A Holiday Where Potato Season Meets a Playful Wordplay

Potato salad, built around potatoes and combined with carrots, cucumbers, and onions, is an essential side dish on Japanese tables.

• Origin: combines the "TaTo" in "PoTaTo" evoking "1010" with the way the dish's main ingredients, lined up side by side, resemble the same numbers
• Seasonal connection: October is peak harvest season for Hokkaido-grown potatoes
• Purpose: to spread the deliciousness of potato salad and its appeal as a home-cooked dish

Every Household Has Its Own Version

Potato salad is known for varying widely from household to household, both in ingredients and seasoning. Adding ham, corn, or even apple are just some of the countless variations that make the dish so appealing.

Tips for Marking This Day

• Make potato salad with your favorite ingredients
• Ask someone else about their family's potato salad recipe
• Try a dish featuring seasonal potatoes
• Compare different potato salads from the deli section of a grocery store

A Simple Dish Where Every Household's Personality Shines

Even sharing the same name, "potato salad" tastes different in every home -- that's part of what makes the dish so fun. October 10th is a day to make a potato salad that's distinctly your own, with potatoes fresh in season.