Tomato Day

What Is Tomato Day?

October 10th is "Tomato Day" in Japan. The date comes from a wordplay on "to(10)-ma-to(10)" (tomato), and it was established by the National Tomato Processors Association.

A Nutrient-Rich Vegetable Enjoyed From Summer Into Autumn

Tomatoes are rich in nutrients, including lycopene, and are enjoyed both fresh and in a wide range of processed forms.

• Origin: a simple, memorable wordplay directly matching the sound of "tomato" to "10, 10"
• Purpose: to spread awareness of the tomato's nutritional value, delicious flavor, and potential as a processed food ingredient
• A wide range of uses: beyond fresh tomatoes, they're widely used in processed products like tomato juice, ketchup, and canned tomatoes

The Health Power Behind "Lycopene"

Lycopene, the compound behind a tomato's red color, is known for its strong antioxidant properties, and its absorption rate actually improves when the tomato is cooked.

Tips for Marking This Day

• Enjoy a fresh tomato just as it is
• Try a simmered dish or soup made with tomatoes
• Incorporate tomato juice or other tomato products into your diet
• Look into the health benefits tomatoes offer

A Single Red Tomato Concentrates the Power of Sunshine and Health

A vividly red tomato packs in both nutrition and rich flavor. October 10th is a day to savor the tomato's appeal, whether fresh or cooked.