Beautiful Eyelashes Day

What Is Beautiful Eyelashes Day?

November 11th is "Beautiful Eyelashes Day" in Japan. The date, where the numeral sequence "1111" is likened to a row of eyelashes, was established in 2011 by Armado Co., Ltd.

A Day to Care for the Natural Lashes You'll Have for Life

Beautiful Eyelashes Day encourages caring for your natural eyelashes' health, not just relying on extensions or mascara.

• Origin: the straight lines of "1111" evoke the image of a row of eyelashes
• Purpose: to spread awareness of keeping your natural, lifelong eyelashes beautiful and healthy
• The concept: proposes valuing the health of your natural eyelashes themselves, not just "volumizing" care

Everyday Care That Prevents Eyelash Damage

Eyelash extensions, eyelash curlers, and friction from removing makeup can all damage lashes over time. Gentle, mindful care is the key to keeping them healthy.

Tips for Marking This Day

• Take a close look at the current condition of your eyelashes
• Try an eyelash serum or lash-care product
• Reconsider your cleansing and makeup-removal routine
• Look into proper eyelash care methods

Each Individual Lash Reflects Everyday Care

Eyelashes, rarely given much thought, change in beauty with careful attention. November 11th is a day to take a fresh look at your lashes in the mirror.