Real Estate Day

What Is Real Estate Day?

September 23 is Real Estate Day (Fudousan no Hi) in Japan, established in 1984 by the Real Estate Transaction Association Federation of Japan (Zentakuren). The day was created to build broader public interest in real estate and the process of choosing a home.

Born from Autumn Trading Season and Wordplay

Autumn is one of the busiest seasons for moving and home-buying in Japan's real estate industry. The date September 23 carries the following background.

• Origin: Established in 1984 by the Real Estate Transaction Association Federation of Japan (Zentakuren)
• Timing: Autumn is a season when real estate transactions tend to pick up
• Wordplay: Based on a numeric wordplay reading fu-dou-san (real estate) into the digits 2-10-3

A Yearly Moment to Think About Housing

Around this time each year, Zentakuren conducts surveys on real estate and housing, offering a window into consumer attitudes and market trends. Housing is the foundation of daily life, and buying, renting, or renovating a home is a topic nearly everyone eventually faces.

How to Spend the Day

• Take a moment to reflect on your current home and lifestyle
• Check the results of real estate surveys published around this time
• Browse listings for areas you're interested in
• Talk with family about a future move or buying a home

An Autumn Cue to Think About Home

Real Estate Day was established so the industry and consumers could think about housing together. September 23 is a day to reconsider what home means for you and your family.