Cold Preparedness Day

What Is Cold Preparedness Day?

September 29th is "Cold Preparedness Day" (Kaze Sonae no Hi), established in 2023 by pharmaceutical maker Zenyaku Kogyo Co., Ltd., based on a wordplay reading of "9-2-9" that sounds like "comes on suddenly." It is officially recognized by the Japan Anniversary Association.

Preparing for Colds, the Way You'd Prepare for a Disaster

A cold can strike suddenly, any time of year. This anniversary was created around the idea that everyday preparation is the best defense.

• Established by: Zenyaku Kogyo Co., Ltd.
• Origin: A wordplay reading of "9-2-9," echoing the phrase "comes on suddenly"
• Concept: Modeled on Disaster Prevention Day (September 1st), aiming to make "cold preparedness" a household habit
• Recognition: Officially certified by the Japan Anniversary Association

Being Prepared Means Never Being Caught Off Guard

Keeping cold medicine, a thermometer, and easy-to-eat nutritious food on hand at all times means you can respond calmly the moment you start to feel unwell. Just like a household disaster kit, it's worth taking stock of your "cold-preparedness kit" too.

Ways to Mark the Day

• Check your household's stock and expiration dates of cold medicine and fever reducers
• Make sure you have essentials on hand, like a thermometer and masks, for when you feel unwell
• Review habits that help you avoid catching a cold, like enough sleep and a balanced diet
• Talk with your family about how to respond when someone falls ill

Everyday Readiness for the Cold That Catches You Off Guard

Cold Preparedness Day highlights how important it is to prepare in advance for sudden illness. September 29th, right before the seasons turn, is a good day to review your own and your family's "cold defenses."