Ebisu-ko Festival
Seasonal EventsWhat Is Ebisu-ko?
October 20th is one of the days when "Ebisu-ko" is held in Japan. Ebisu-ko is a folk religious observance honoring Ebisu, the deity known for bringing prosperous business and bountiful catches. People give thanks for a safe year and pray for thriving business and good harvests. In Kannazuki, the tenth month of the old lunar calendar, all the gods of Japan are said to gather in Izumo -- but Ebisu is thought to stay behind as the "caretaker god," which is why he came to be honored at this time.
A Festival for the God Who Minds the Home While Others Are Away
The dates for Ebisu-ko vary by region. Some areas hold it twice a year, while others hold it only once.
- Ebisu: One of the Seven Lucky Gods, beloved as a god of prosperous business and plentiful fishing
- Why October: Ebisu is considered the "caretaker god" who does not travel to Izumo in Kannazuki
- Main dates: October 20th, as well as November 20th (a month later), January 20th, and "Toka Ebisu" around January 10th
- Seimon-barai: Said to have begun at Yasaka Shrine in Kyoto; on October 20th, merchants held big sales to give their profits back to customers
"Seimon-barai," a Root of the Big Autumn Sale
In Kyoto, an event called "Seimon-barai" has long been held on October 20th. Merchants held major sales to give back the profits they had earned from their customers, making it one of the roots of the autumn sale. In January, the "Toka Ebisu" festivities are also famous, including the "Fukuotoko" race at Nishinomiya Shrine in Hyogo and the crowds at Imamiya Ebisu Shrine in Osaka.
Tips for Marking This Day
- Check whether a shrine near you holds an Ebisu-ko festival
- Find out what date Ebisu-ko is held in your region
- Look up the blessings associated with each of the Seven Lucky Gods
- Take a moment to appreciate the clients and customers who support your work
Thriving Business Is Built on Gratitude
Ebisu-ko is an observance to give thanks for a safe year and to pray for continued prosperity. On October 20th, take a cue from Ebisu and remember your gratitude for the people who support your everyday work.