Good Shoes Day

What Is Good Shoes Day?

November 9th is "Good Shoes Day" in Japan. It was established by the "Good Shoes Day Project," which promotes beauty and health. The project was initiated by the head of Yoga Good Wing, a studio in Kazo, Saitama Prefecture. The date is a wordplay: 11-9 can be read as "ii kutsu," meaning "good shoes." The day is registered with the Japan Anniversary Association.

A Day to Think About Healthy, Beautiful Feet

Its aim is to spread the idea that by finding shoes that fit and learning to walk properly, people can stay youthful and enjoy bright days for years to come.

• Established by: the Good Shoes Day Project
• Initiator: the head of Yoga Good Wing (Kazo, Saitama)
• Why this date: the wordplay "ii (11) ku (9) tsu"
• Its wish: "a day to be mindful of the beauty and health of your feet"

March 15 Is "Shoe Day"

Japan has other shoe-related days: March 15 is "Shoe Day." Good Shoes Day focuses on choosing good shoes. Office workers spend much of the day in shoes, commuting and visiting clients. It's a good moment to check whether your shoes fit and whether the heels are worn down. Late autumn is also when people start bringing out boots and other winter footwear.

Tips for Marking This Day

• Check the heels and soles of your everyday shoes for wear
• Polish your shoes and get tomorrow's footwear ready
• Have your feet measured at a shoe store and look for a good fit
• Walk an extra station's distance and pay attention to how you walk

Take Care of Your Feet, and the Day Feels Lighter

Our shoes support us every single day. On November 9th, polish or check your shoes and start the day on the right foot.