Winter Carrot Day
Food DaysWhat Is Winter Carrot Day?
November 24th is "Winter Carrot Day" in Japan. It was established by Kagome Co., Ltd., a food manufacturer headquartered in Nagoya, Aichi Prefecture, and is certified by the Japan Anniversary Association. The date combines November, when winter carrots are in season, with a wordplay in which 2 and 4 can be read as "nin-jin" (carrot).
Peak Season in November, Plus a Play on "Ninjin"
Winter Carrot Day aims to encourage people to stay healthy by drinking Kagome's carrot juice and its vegetable-and-fruit juices that contain carrots. The date neatly combines the vegetable's season with wordplay.
- Established by: Kagome Co., Ltd.
- Why November: winter carrots are in season in November
- Why the 24th: 2 ("ni") and 4 ("ji") suggest "ninjin" (carrot)
- Purpose: to encourage people to drink carrot juice and vegetable-and-fruit juices to support their health
Winter Carrots Are Sweeter
Winter carrots are said to contain more beta-carotene and to be sweeter than summer carrots, letting you enjoy their natural flavor. Kagome's products include the 100% carrot "High Beta-Carotene Carrot Juice," as well as many drinks that use carrots, such as "Yasai Seikatsu 100," "Kagome Vegetable Juice," and "Yasai Ichinichi Kore Ippon."
Tips for Marking This Day
- Make carrot soup, simmered dishes, or kinpira
- Add carrot or vegetable juice to your breakfast
- Enjoy the sweetness of winter carrots as raw veggie sticks
- Compare summer and winter carrots with their differences in mind
Enjoy the Sweetness of the Season at Your Table
Winter carrots, which grow sweeter in the cold season, are a familiar vegetable that is easy to use in both dishes and drinks. November 24th is a day to enjoy in-season winter carrots in many different ways.