Good Clothes Day

What Is Good Clothes Day?

November 29th is "Good Clothes Day" (Ii Fuku no Hi) in Japan. Based on a wordplay reading 11/29 as "ii fuku" (good clothes), it was established by Tombow Co., Ltd., an Okayama-based maker of school uniforms and other uniforms, and registered with the Japan Anniversary Association in 2010. It is a day to think about what good clothes are and what it takes to make them.

A School Uniform Maker Asks, "What Are Good Clothes?"

Tombow Co., Ltd. is an apparel maker producing uniforms, starting with school uniforms. As a company that makes clothes people wear every day, it created this day to take a fresh look at what "good clothes" really means.

• Origin of the date: Reading 11/29 as "ii (11) fuku (29)"
• Established by: Tombow Co., Ltd., a school uniform and uniform maker headquartered in Okayama
• Registration: Registered with the Japan Anniversary Association in 2010
• Purpose: To think about what good clothes are and what is needed to make them

A Design Contest Spreading the Idea

Tombow holds the "Tombow 1129 Design Contest" in connection with this day, and winning works have been announced to coincide with Good Clothes Day. Comfort, functionality, durability for long wear, and designs that lift the wearer's mood -- what makes clothes "good" differs from person to person.

Tips for Marking This Day

• Go through your closet and pick out one favorite piece of "good clothing"
• Care for or mend clothes you have worn for a long time
• Share memories of your school uniform
• Look up ways to reuse or recycle clothes you no longer wear

A Fresh Look at the Clothes We Wear Every Day

Because we wear clothes every day, we rarely stop to think about what makes them good. November 29th is a day to consider what "good clothes" mean to you.