Bourbon Petit Day

What Is Bourbon Petit Day?

The 24th of every month is "Bourbon Petit Day" in Japan. It was established by Bourbon Corporation, headquartered in Kashiwazaki, Niigata Prefecture, to bring its Petit series -- on sale since 1996 -- to more people. The company uses the shortened name "Petit Day."

The Number Comes from the Lineup

The date is not a pun; it is the size of the product range.

• Origin of the date: the Petit series comprises 24 varieties, hence the 24th of each month
• On sale since: 1996
• What the series contains: bite-size biscuits, rice crackers and snacks
• Distinguishing feature: colorful, slim, elongated packages
• Established by: Bourbon Corporation of Kashiwazaki, Niigata Prefecture

Why the Packages Are Long and Narrow

The series is known for its variety and for those slim, brightly colored packs. The shape and size assume 24 kinds lined up together, which is what makes the Petit section easy to spot in a convenience store or supermarket snack aisle.

Tips for Marking This Day

• Count how many Petit varieties your local store stocks
• Pick one flavor you have never tried
• Hand a few around the office as a small treat
• Buy some for the journey home over the holidays

Twenty-Four Kinds, Hence the 24th

Here is a clean example of a product count becoming a date. Count the packs on the shelf and you have verified the origin yourself.