World Tourism Day

What Is World Tourism Day?

September 27 is "World Tourism Day." Established by the World Tourism Organization (UNWTO, known as UN Tourism since 2024) and observed since 1980, this international day aims to spread awareness of the social, cultural, and economic value of tourism. Events are held worldwide to highlight how tourism contributes to global peace and mutual understanding.

Why September 27 for World Tourism Day?

On September 27, 1970, the Statutes of the World Tourism Organization were adopted at a special assembly of its predecessor, the International Union of Official Travel Organizations (IUOTO). Because the World Tourism Organization was launched in 1975 on the basis of these statutes, this milestone date for the international framework of tourism was chosen. The organization's third General Assembly, held in Torremolinos, Spain, in 1979, decided to observe the day from 1980.

• September 27, 1970: The statutes of what would become the World Tourism Organization were adopted.
• 1979: The organization's third General Assembly decided to establish "World Tourism Day."
• 1980: World Tourism Day was observed for the first time.
• 2003: The World Tourism Organization became a specialized agency of the United Nations.
• Purpose: To share the value of tourism globally and to promote sustainable tourism.

The Significance of World Tourism Day

Tourism is far more than leisure—it contributes to society in many ways, including economic revitalization of local areas, cultural exchange, and international understanding.

• Economic impact: Tourism is one of the world's largest industries.
• Cultural exchange: Deepens cross-cultural understanding and contributes to international peace.
• Regional revitalization: Showcases local attractions and creates jobs.
• Sustainability: The importance of environmentally conscious tourism continues to grow.

A New Theme Every Year

The UNWTO sets a new theme for World Tourism Day each year, highlighting the challenges and future direction of the tourism industry.

• Sustainable tourism
• Tourism and digital transformation
• Tourism and local communities
• Tourism and green investment, among others

Interesting Facts About World Tourism Day

• Events around the world: Tourism fairs, cultural events, and free-admission days are held in many places.
• Recovery of tourism: The global tourism industry has been on a recovery trend since the pandemic.
• Initiatives in Japan: Japan's Tourism Agency and local governments run tourism promotion campaigns.
• Tourism and the SDGs: Closely linked to goals such as "sustainable cities and communities," "decent work," and "climate action."

Tips for Enjoying World Tourism Day

• Visit a nearby tourist spot and rediscover its charm.
• Take time to learn about cultures and history from around the world.
• Enjoy documentaries or photo books about travel and tourism.
• Think about sustainable ways to travel, such as ecotourism.

Travel Connects the World and Deepens Understanding

World Tourism Day on September 27 is a day to reflect on the value that travel brings to our lives. You don't have to go far—you might just discover something new close to home.