Beard Day (Hige no Hi)

What is Beard Day?

August 8th is "Beard Day" (Hige no Hi). It was established by Warner-Lambert Japan (now Schick Japan), based on the wordplay "8 (ha) - 8 (ha)" → "haha" → reinterpreted not as "haha" (mother) but as "hige" (beard/moustache), combined with the idea that two number 8s side by side look like a moustache.

Why August 8th is "Beard Day"

The shape of the number "8," which spreads out left and right, is said to resemble the shape of a moustache. This day was also chosen as an opportunity to reflect on beard grooming culture and men's personal grooming more broadly.

• The number "8" looks like a beard: The horizontal spread of the figure "8" evokes the image of a moustache.
• The wordplay: 8 (ha) - 8 (ha) → "haha" → reinterpreted as evoking the image of a beard.
• Promoting men's grooming: Established to promote shaving culture.

Trivia about Beard Day

• The history of beards: In ancient times, beards were considered symbols of authority and strength.
• Types of facial hair: Moustaches, beards, sideburns, and many other styles exist.
• Shaving culture: In Japan, shaving became common practice after the Meiji period.
• Beard trends: Styles such as "thick beards," "stubble," and "groomed beards" have shifted with the times.

Ways to enjoy Beard Day

• Groom your beard, or try a new style.
• Reconsider your shaver and grooming products.
• Get professional care at a barbershop.
• Look into the history and culture of beards.

A beard is an important part of expressing individuality

August 8th, Beard Day, is a day to both enjoy your beard and reconsider your grooming. Use it as a chance to find a style that's truly your own.