Quickle Day (Kuikuru no Hi)

What Is Quickle Day?

September 19th is "Quickle Day" every year. Kao Corporation established the day, registered with the Japan Anniversary Association, based on a wordplay on its cleaning product brand "Quickle" (Kuikkuru), reading 9, 1 and 9 as "ku-i-kku(ru)." It reflects the company's hope that families will use Quickle, which anyone can use easily at any time, to keep their homes clean together.

"Quickle Wiper," Which Changed How Floors Are Cleaned

Quickle is Kao's umbrella brand of household cleaning products. The best known is the "Quickle Wiper" for floors.

• Launched in 1994: The Quickle Wiper household floor wiper and its replacement sheets went on sale in 1994. The style of attaching a sheet to a head at the end of a handle and gently gliding it across the floor spread to many households.
• More kinds of sheets: At first only dry sheets were available, but wet sheets, "3D-capture" sheets with a textured structure that traps dirt, and long-fiber dry sheets were later added.

A Tool Improved Again and Again

The Quickle Wiper has been improved many times since its launch. In 2005, the joint between the handle and head changed from a screw type to a locking type, and a curved design was adopted that lifts the edges of the head slightly off the floor. In 2011, the head was made thinner and lighter in a major redesign, and in 2023 the "Quickle Magnet Wiper," which holds the sheet in place with magnets, was introduced.

Fun Facts About Quickle

• The sheets' changing names: The replacement sheets were originally sold as "Floor Quickle," but were renamed "Quickle Wiper ... Sheets" in 2005 when the logo was changed.
• A series that goes beyond floors: The lineup includes the "Quickle Wiper Handy" for dusting furniture and gaps and the "Toilet Quickle Mini Wiper" for toilets, with products for many different places in the home.
• The logo became "Quickle" in English letters: Since a 2020 renewal, the brand logo on products has changed from katakana to the English spelling "Quickle."
• A name that evokes "quick": As the name suggests, evoking the English word "quick," the brand places importance on being easy to use in a moment.

Ideas for Quickle Day

• Set a one-minute timer and give the living room or entryway floor a quick wipe.
• Rethink where you keep your cleaning tools so you can grab them whenever you need them.
• Talk with your family about sharing cleaning tasks, including jobs children can do.
• Make a list of spots to tackle during the autumn wardrobe change or year-end cleaning.

A Day to Make "Quick and Easy" a Habit

September 19 is a day, born from a wordplay on "Quickle," to rethink easy cleaning. Since its debut in 1994, the Quickle Wiper has been improved again and again and has become a standard floor-cleaning tool in many homes. Even if a big cleaning session feels daunting, a quick wipe whenever you notice dust is easy to keep up. Today, why not tidy up a little of the floor or your desk and enjoy the day with a refreshed feeling?