Sake Day (Nihonshu no Hi)

What Is Sake Day?

October 1st is "Sake Day." It was established in 1978 by the Japan Sake and Shochu Makers Association to promote the spread and development of sake culture. The date reflects the long-held belief that October marks the start of a new sake brewing year.

Why Is October 1st "Sake Day"?

Traditional sake brewing follows the "cold-season brewing" (kanzukuri) method that begins in autumn, with October marking the start of the brewing year. In addition, the tenth sign of the Chinese zodiac, "tori" (the rooster sign), is written with a character that originally depicted a sake jar—reflecting a deep connection to sake.

• Start of the brewing year: October 1st marks the beginning of a new sake brewing year.
• The character for "tori": Originally a pictograph representing a sake jar, symbolizing sake.
• Established in 1978: Created to promote sake culture.

What Is Sake?

Sake is a traditional Japanese brewed alcohol made from rice, rice malt (koji), and water. Flavors vary widely by region and brewer, and its reputation has been steadily growing around the world.

• Ingredients: Rice, rice malt (koji), and water.
• Types: Junmai-shu, honjozo-shu, ginjo-shu, daiginjo-shu, and more.
• Flavor profiles: Ranges from sweet to dry, and from fragrant to rich and mellow.

How to Enjoy Sake

One of sake's charms is how its flavor changes depending on the serving temperature.

• Chilled: Crisp and refreshing.
• Room temperature: A good balance of aroma and umami.
• Warmed (kan-zake): Brings out the umami and pairs wonderfully with food.

Interesting Facts About Sake Day

• Nationwide simultaneous toast: On October 1st, events are held across Japan where people raise a toast with sake at the same time.
• A new year for breweries: A milestone day when many breweries begin a new round of sake production.
• Growing international popularity: Sake's popularity is rising worldwide, and exports continue to increase.
• Regional character: Differences in water and rice give each region's sake its own distinct personality.

Tips for Enjoying Sake Day

• Enjoy your favorite sake while learning about the story behind the brewery that made it.
• Take part in local brewery events or tastings.
• Try pairing sake with food (sashimi, hot pot, cheese, and more).
• Compare how the flavor changes at different serving temperatures.

Every Cup of Sake Carries the Story of Its Land and People

"Sake Day" on October 1st is a chance to savor Japanese tradition and rediscover the appeal of sake brewing. Take a moment to immerse yourself in the rich world of sake as you feel the changing of the seasons.