Sake Day (Nihonshu no Hi)

What Is Sake Day?

October 1st is "Sake Day." It was established in 1978 by the Japan Sake and Shochu Makers Association to promote the spread and development of sake culture. The date reflects the fact that the official sake brewing year used to begin on October 1st.

Why Is October 1st "Sake Day"?

Sake brewing starts in autumn when the new rice harvest comes in, and the main brewing is traditionally done in the cold winter months (kanzukuri). The "sake brewing year" used for liquor taxation was set by the 1896 Sake Brewing Tax Act to run from October 1st to September 30th, so October 1st was like New Year's Day for brewers (it was changed to begin on July 1st in 1965). In addition, the tenth sign of the Chinese zodiac, "tori" (the rooster sign), is written with a character that originally depicted a sake jar—reflecting a deep connection to sake.

• The former start of the brewing year: Until 1965, the sake brewing year began on October 1st.
• The character for "tori": Originally a pictograph representing a sake jar, symbolizing sake.
• Established in 1978: Created to promote sake culture.

What Is Sake?

Sake is a traditional Japanese brewed alcohol made from rice, rice malt (koji), and water. Flavors vary widely by region and brewer, and its reputation has been steadily growing around the world.

• Ingredients: Rice, rice malt (koji), and water.
• Types: Junmai-shu, honjozo-shu, ginjo-shu, daiginjo-shu, and more.
• Flavor profiles: Ranges from sweet to dry, and from fragrant to rich and mellow.

How to Enjoy Sake

One of sake's charms is how its flavor changes depending on the serving temperature.

• Chilled: Crisp and refreshing.
• Room temperature: A good balance of aroma and umami.
• Warmed (kan-zake): Brings out the umami and pairs wonderfully with food.

Interesting Facts About Sake Day

• Nationwide simultaneous toast: Promoted by the Japan Sake and Shochu Makers Association and others, people raise a toast with sake together at 7 p.m. on October 1st.
• Brewing season: Autumn is when many breweries start making sake with the new rice crop.
• Growing international popularity: Sake's popularity is rising worldwide, and exports continue to increase.
• Regional character: Differences in water and rice give each region's sake its own distinct personality.

Tips for Enjoying Sake Day

• Enjoy your favorite sake while learning about the story behind the brewery that made it.
• Take part in local brewery events or tastings.
• Try pairing sake with food (sashimi, hot pot, cheese, and more).
• Compare how the flavor changes at different serving temperatures.

Every Cup of Sake Carries the Story of Its Land and People

"Sake Day" on October 1st is a chance to savor Japanese tradition and rediscover the appeal of sake brewing. Take a moment to immerse yourself in the rich world of sake as you feel the changing of the seasons.