Ii Futari no Hi — A Day for the Two of You
OtherWhat Is "Ii Futari no Hi"?
November 2nd is "Ii Futari no Hi" ("A Good Day for the Two of You") in Japan, established by Sora Co., Ltd., which runs the custom jewelry brand "SORA" in Jingumae, Tokyo. The date comes from a pun: 11 read as "ii" (good) and 2 read as "futari" (two people). The anniversary was certified and registered by the Japan Anniversary Association in 2022.
A Day to Reflect on the Bond Between "Two People"
This anniversary isn't limited to married couples or romantic partners:
- Married couples: a chance to express gratitude to a longtime partner
- Romantic partners: a moment to reaffirm the bond you're building together
- Parent and child, or friends: a reminder to reflect on all the different forms a "pair" can take
What a Ring Represents as a "Vessel"
SORA sees a ring not merely as a fashion item, but as a "vessel" that holds one's identity and life's direction. This anniversary was created as a day to express gratitude for each other's presence and share your feelings through the medium of a ring.
Tips for Marking This Day
- Look back on shared memories with your partner or someone important to you
- Take a fresh look at rings or matching items that connect the two of you
- Put your feelings of gratitude into actual words and say them out loud
- Learn more about custom-made jewelry
Cherishing the Bond of "Two People," Once Again
Family, romantic partners, friends — our lives are always colored by the bond we share with someone else. Let November 2nd be a day to express gratitude anew for that ordinary yet irreplaceable connection.