August
8
Chocola BB Day
Industry DaysWhat Is Chocola BB Day?
August 8th is "Chocola BB Day" in Japan. The date comes from the resemblance between the letter "B" in the Chocola BB logo and the rounded numeral "8." It was established by Eisai Co., Ltd.
A Partner for Skin and Energy, Loved for Over 60 Years
"Chocola BB," launched in 1952, is a line of medicines and soft drinks built around vitamins B2 and B6.
- Origin: comes from the way the "B" in the product name "BB" closely resembles the rounded shape of the numeral "8"
- Its debut: since launching in 1952, it has been trusted as a way to address skin trouble, acne, and vitamin replenishment during fatigue
- Purpose: established as an expression of gratitude for the product's long-standing popularity, and to further raise awareness
The "Chocola" Lineup Has Grown Over the Decades
Beyond the original tablets, the lineup has expanded to include drink varieties, becoming a familiar part of daily life across generations. Many people still remember its commercial jingles and catchphrases.
Tips for Marking This Day
- Choose foods or drinks with vitamin intake in mind
- Take stock of your skin condition and overall health
- Look back at Chocola BB's history and past commercials
- Spend the day mindful of nutritional balance as a defense against summer fatigue
A Single Letter in a Logo Gave Rise to a Day About Feeling Energized
Born from a clever observation about a single letter in a product name, this holiday is a nudge to pay a little attention to your everyday health. August 8th is a day to check in on your skin and your energy.