Chocola BB Day

What Is Chocola BB Day?

August 8th is "Chocola BB Day" in Japan. Because the "B" in "Chocola BB" resembles the numeral "8," the pharmaceutical company Eisai Co., Ltd. chose this day of double eights. The aim is for Chocola BB, which has long supported people's "beauty and energy," to send them further encouragement through the anniversary.

A Partner for Skin and Energy, Loved for Over 70 Years

"Chocola BB" is a brand born in 1952 that offers tablets and drinks containing vitamin B2 and other vitamins.

• Origin: comes from the way the "B" in the product name "BB" closely resembles the rounded shape of the numeral "8"
• Its debut: since 1952, it has been trusted for relieving symptoms such as rough skin, acne, mouth ulcers, spots and freckles
• Another "BB" on the same day: August 8th is also "Blueberry Day," partly because the "BB" in BlueBerry looks like "88"
• Purpose: established as an expression of gratitude for the product's long-standing popularity, and to further raise awareness

The "Chocola" Lineup Has Grown Over the Decades

Beyond the original tablets, the lineup has expanded to include drink varieties, becoming a familiar part of daily life across generations. Many people still remember its commercial jingles and catchphrases.

Tips for Marking This Day

• Choose foods or drinks with vitamin intake in mind
• Take stock of your skin condition and overall health
• Look back at Chocola BB's history and past commercials
• Spend the day mindful of nutritional balance as a defense against summer fatigue

A Single Letter in a Product Name Gave Rise to a Day About Feeling Energized

Born from a clever observation about a single letter in a product name, this holiday is a nudge to pay a little attention to your everyday health. August 8th is a day to check in on your skin and your energy.