Breast Cancer Awareness Month (Pink Ribbon Month)

What Is Breast Cancer Awareness Month?

The month from October 1st through October 31st is "Breast Cancer Awareness Month," also known as "Pink Ribbon Month" in Japan. It was established in 1994 by the Akebono Association, an organization made up of breast cancer patients and others.

A Pink Ribbon That Carries a Wish for Early Detection

Breast cancer is known as a cancer where early detection can widen treatment options and improve survival rates.

• Origin: established by the breast cancer patient organization Akebono Association to spread the importance of early detection and early treatment
• Symbol: the pink ribbon is used worldwide as a symbol conveying the importance of breast cancer screening
• Activities: throughout the month, towers and buildings across Japan are lit up in pink as part of the "Pink Ribbon Light-Up" campaign

The Challenge of Low Screening Rates

Japan is said to have a lower rate of breast cancer screening compared to other developed countries. Pink Ribbon Month serves as an important opportunity to raise awareness of this issue.

Tips for Marking This Day

• Look into breast cancer screening and schedule an appointment
• Learn and practice the proper method of self-examination
• Find out where Pink Ribbon Light-Up events are taking place
• Talk with people close to you about the importance of breast cancer screening

The Pink Light Carries Hope for Early Detection

Buildings and towers lit up in pink symbolize a wish to protect as many lives as possible. October 1st is a day to reflect once again on the importance of breast cancer screening.