Moyashi (Bean Sprout) Day

What Is Moyashi Day?

November 11th is "Moyashi Day" in Japan, celebrating bean sprouts. The numeral sequence "1111" resembles four straight bean sprouts lined up, and the date was established by the Bean Sprouts Producers Association.

Gratitude for the Producers Behind an "Honor Student of Pricing"

Bean sprouts have long been cherished as an affordable yet nutritious ingredient that helps stretch household budgets.

• Origin: the shape of four straight bean sprouts lined up resembles the numeral sequence "1111"
• Purpose: to spread awareness of bean sprouts' appeal and nutritional value while shining a light on the effort behind growing them
• Behind the "honor student of pricing": while prices have remained largely unchanged for years, rising production costs have made conditions increasingly difficult for growers

The Hidden Struggle Behind an Affordable Price

Bean sprout production is highly sensitive to rising costs like utilities and labor, yet retail prices are difficult to raise -- a structural challenge facing the industry. Moyashi Day is also an opportunity to shine a light on the growers behind this everyday vegetable.

Tips for Marking This Day

• Cook a dish using bean sprouts
• Look into the nutritional value of bean sprouts
• Learn about the current situation facing bean sprout growers
• Make an effort to include bean sprouts in your everyday meals

Behind an Affordable Price Lies Real Value

Often overlooked because of their low price, bean sprouts deserve a fresh look for their nutritional value and the effort growers put into them. November 11th is a day to give thanks for this familiar vegetable.