Kirin Ichiban Shibori Day

What Is Kirin Ichiban Shibori Day?

November 11th is "Kirin Ichiban Shibori Day" in Japan. The date comes from the character "ichi" (one) in the product's name appearing more times than on any other day of the year. It was established by Kirin Brewery Company.

A Beer Brand's Holiday, Inspired by the Character "One"

"Kirin Ichiban Shibori" is one of Kirin's flagship beer brands, brewed exclusively using only the "first press" (ichiban shibori) of the malt.

• Origin: the character "ichi" (one) in "Ichiban Shibori" appears the most times on November 11th of any date in the year
• Purpose: to promote the brand's commitment to its first-press brewing method and its overall appeal
• What "first press" means: a brewing method that uses only the first, cleanest extraction of wort, without blending in the second press

A Dedicated Method That Creates a Smooth, Clean Taste

While standard beer brewing often blends in the second press of wort, using only the first press is said to result in a cleaner taste with fewer off-flavors.

Tips for Marking This Day

• Enjoy a Kirin Ichiban Shibori and appreciate its brewing method
• Learn about the beer brewing process
• Look into the history and philosophy behind your favorite beer brand
• Share a toast with friends or family

A Dedication to "First" Creates a Genuinely Great Taste

The commitment to "first" embedded in the brand's name reflects a broader spirit of careful craftsmanship. November 11th is a day to savor that dedication in every sip.