August
10
Häagen-Dazs Day
Food DaysWhat Is Häagen-Dazs Day?
August 10th is "Häagen-Dazs Day" in Japan, commemorating the founding date of Häagen-Dazs Japan. It was officially recognized by the Japan Anniversary Association in 2018.
An Ice Cream Brand's Holiday, Rooted in Its Founding Day
Häagen-Dazs is a globally renowned premium ice cream brand known for its carefully selected ingredients and distinctive production method.
- Origin: marks the founding date of Häagen-Dazs Japan
- Purpose: to reflect on the brand's history and spread awareness of its commitment to quality
- Commemorative events: campaigns such as free samples of a special shaved ice treat have been held to mark the holiday's establishment
The Story Behind the Name "Häagen-Dazs"
The name "Häagen-Dazs" isn't a real place -- it's said to be an invented word crafted by the founder to evoke a Scandinavian feel, part of a branding strategy meant to convey a premium image.
Tips for Marking This Day
- Enjoy your favorite Häagen-Dazs flavor
- Try a new flavor you haven't tasted before
- Look into the history and brand story behind Häagen-Dazs
- Treat yourself to a cool moment of indulgence on a hot summer day
A Single Spoonful of Care Creates a Special Moment
The rich flavor born from carefully selected ingredients has made Häagen-Dazs a beloved everyday indulgence for many. August 10th is a day to savor that spoonful once again.