Hato no Hi -- Pigeon (Sable) Day
Food DaysWhat Is Hato no Hi?
August 10th is "Hato no Hi" in Japan, established by Toshimaya Co., Ltd., maker of the famous Kamakura confection "Hato Sable" (Pigeon Sable), to mark the company's own founding date, August 10, 1894. The date also happens to echo a pun on "ha (8) to (10)," meaning "pigeon," and was certified and registered by the Japan Anniversary Association in 2020.
The Confection Known as "Hato Sable"
Hato Sable is a pigeon-shaped shortbread cookie that has long been cherished as Toshimaya's signature product.
- Its origin: created in the Meiji era, known for its rich buttery flavor and crisp texture
- How it's loved: popular not only among Kamakura residents but as a beloved souvenir gift across Japan
- Marking the anniversary: every August 10th, special products like a single-cookie limited-edition tin go on sale to celebrate the day
Over 130 Years of History as a Long-Established Shop
Toshimaya has been cherished in Kamakura for more than 130 years since its founding in 1894. "Hato no Hi" isn't just a wordplay-based anniversary -- it also reflects the company's dedication to honoring its own history.
Tips for Marking This Day
- Try a Hato Sable for yourself
- Check out the limited-edition products released specifically for August 10th
- Learn about the history of Kamakura and Toshimaya's own journey
- Pick up Hato Sable as a gift for someone special
130 Years of Unchanging Flavor, Carrying a Long-Established Shop's Pride
A single pigeon-shaped cookie carries within it the craft and history passed down over more than 130 years. Let August 10th be a chance to reflect on the company's founding while savoring a flavor that hasn't changed.