Wife Appreciation Day

What Is Wife Appreciation Day?

September 30th is "Wife Appreciation Day" (Okusama no Hi), established in 2012 by Mitsuwa Co., Ltd., based on a wordplay reading of "0-9-3-0" that sounds like "okusama" (wife). It is officially recognized by the Japan Anniversary Association.

Gratitude Hidden in a String of Numbers

Born from a clever wordplay that turns the word "okusama" directly into numbers, this anniversary carries a message of appreciation for the people who hold a household together.

• Established by: Mitsuwa Co., Ltd., in 2012
• Origin: A wordplay reading of "0-9-3-0," echoing "okusama" (wife)
• Purpose: To express everyday gratitude to wives and working women who juggle housework and jobs
• Recognition: Officially certified by the Japan Anniversary Association

A Day to Put "Thank You" Into Words

In the rush of daily life, it's easy to let gratitude toward the people who work for their family go unspoken. Wife Appreciation Day is a chance to turn that feeling into words, or into action.

Ways to Mark the Day

• Tell your partner or family "thank you"
• Take over a household chore for the day as a way of showing appreciation
• Give a small gift or some flowers
• Spend some unhurried time together that you don't usually get to

A Day to Shine a Light on Everyday Effort

Wife Appreciation Day is a chance to express, once again, gratitude for the person who holds your household together. September 30th is a good day to offer a sincere "thank you" to the person who is always there for you.