Zero Traffic Fatalities Day

What Is Zero Traffic Fatalities Day?

September 30th is "Zero Traffic Fatalities Day," a nationally designated observance in Japan aimed at eliminating deaths from traffic accidents and raising traffic-safety awareness across society.

A Message Built Into the Choice of "Zero"

Even the date itself carries a message.

• Established: Set in 2008 as part of a national movement
• Timing: Observed during the spring and autumn national traffic safety campaigns (September 30th, as well as April 10th and February 20th)
• Origin: Dates ending in "0" (zero) were deliberately chosen to express the wish for zero traffic deaths
• Led by: Promoted through public awareness campaigns led by the Cabinet Office and other government bodies

A Moment's Carelessness Can Cause an Accident

Most traffic accidents happen because of small lapses in attention or overconfidence born of habit. Autumn is a particularly risky season, as earlier sunsets bring reduced visibility during the evening commute.

Ways to Mark the Day

• Reconfirm the basics — no phone use while driving, always wearing a seatbelt
• Turn on your headlights a little earlier during evening or nighttime drives
• Look at familiar streets from a pedestrian's or cyclist's point of view to spot hidden dangers
• Talk with your family or children about traffic rules

Every Individual's Awareness Is a Step Toward Zero

Zero Traffic Fatalities Day is a reminder that each person's everyday care has the power to reduce traffic accidents. September 30th is a day to think again about traffic safety, whether you're behind the wheel or on foot.