Zero Traffic Fatalities Day

What Is Zero Traffic Fatalities Day?

September 30th is "Zero Traffic Fatalities Day," a day set up by the Japanese government in 2008 as a new national movement aimed at eliminating deaths from traffic accidents and raising traffic-safety awareness across society.

Three "Aim for Zero" Days a Year

Zero Traffic Fatalities Day is held three times a year.

• Established: Set in January 2008 by decision of the Traffic Countermeasures Headquarters of the Central Traffic Safety Policy Council (part of the government's "Life Security Project")
• Dates: Three times a year: February 20th, plus April 10th and September 30th during the spring and autumn national traffic safety campaigns. September 30th is the last day of the autumn campaign (September 21-30)
• A feature of the dates: All three dates end in "0" (zero)
• Led by: The Cabinet Office and other government bodies call on everyone to follow traffic rules and practice good traffic manners

A Moment's Carelessness Can Cause an Accident

Most traffic accidents happen because of small lapses in attention or overconfidence born of habit. Autumn is a particularly risky season, as earlier sunsets bring reduced visibility during the evening commute.

Around this day, campaigns such as traffic safety lessons in elementary schools and street distributions of leaflets and awareness goods are held across Japan.

Ways to Mark the Day

• Reconfirm the basics — no phone use while driving, always wearing a seatbelt
• Turn on your headlights a little earlier during evening or nighttime drives
• Look at familiar streets from a pedestrian's or cyclist's point of view to spot hidden dangers
• Talk with your family or children about traffic rules

Every Individual's Awareness Is a Step Toward Zero

Zero Traffic Fatalities Day is a reminder that each person's everyday care has the power to reduce traffic accidents. September 30th is a day to think again about traffic safety, whether you're behind the wheel or on foot.