Classico Doctors' Day

What Is Classico Doctors' Day?

The 14th of every month is "Classico Doctors' Day" in Japan. It was established by Classico Co., Ltd., a maker of medical apparel based in Akasaka, Minato Ward, Tokyo. The date is a pun: "i (1) shi (4)" spells ishi, the Japanese word for doctor. The day is a monthly reminder to appreciate and respect doctors and other medical staff.

Spelling "Doctor" with 1 and 4

By tying the wordplay to a monthly date rather than a single day of the year, the company can keep the message going all year round.

• Established by: Classico Co., Ltd., a medical apparel company in Akasaka, Tokyo
• Origin of the date: the wordplay "i (1) shi (4)," meaning doctor
• Frequency: the 14th of every month
• Purpose: to express gratitude and respect for doctors and medical staff and honor their work

What Makes December 14th Different

December's Classico Doctors' Day lands when clinics are crowded. Because many close over the New Year holidays, it is a good moment to check how much of your regular medication is left and when your usual clinic will be open.

Tips for Marking This Day

• Check your regular clinic's schedule over the New Year holidays
• Count what is left of any daily medication and book a visit if it is running low
• Reread your last health check results and note anything that concerns you
• Thank the medical staff who have looked after you this year

A Monthly Reminder of Who Keeps Us Going

Medical work carries a heavy load. The 14th of each month is a small, regular prompt to notice the people doing it -- work that is easy to take for granted the rest of the time.