Transparent Assets Day
OtherWhat Is Transparent Assets Day?
December 14th is "Transparent Assets Day," established by the consulting firm Hospitason Co., Ltd. and certified by the Japan Anniversary Association in 2020. The date marks the company's founding on December 14, 2011, and also plays on a Japanese pun in which 12 and 14 sound like "ii ne" and "ii yo" -- two ways of saying "that's good," as people acknowledge each other's worth.
Value You Cannot See but Can Certainly Feel
"Transparent assets" is the company's registered trademark for value that never shows up in the numbers yet reliably draws people back.
- Established by: Hospitason Co., Ltd.
- Origin of the date: the company's founding date, December 14, 2011, plus the "ii ne / ii yo" wordplay
- Certification: registered by the Japan Anniversary Association in 2020
- What a transparent asset is: the comfort found in people, products, services, intentions, spaces and atmosphere that makes someone want to meet, visit or buy again
- Purpose: to recognize one another's transparent assets and spread awareness of their importance
Putting Words to a Strength the Numbers Miss
Sales and footfall can be counted; the feeling that a shop is somehow comfortable cannot. The value of the term is that it gives the uncountable part a name, so people can actually discuss it.
Tips for Marking This Day
- Write down three strengths of your workplace that never appear in the figures
- Think of a shop you want to return to and put the reason into words
- Say out loud something good about a colleague
- In your year-end review, add results that are not numbers
Not Everything Worth Counting Can Be Counted
Year-end is when the figures get closed out. December 14th invites a look at the value sitting outside those figures -- a prompt to ask what the transparent assets of your own work might be.