Marudai Kunseiya Juicy Day
Food DaysWhat Is Marudai Kunseiya Juicy Day?
The 14th of every month is "Marudai Kunseiya Juicy Day." It was established by Marudai Food Co., Ltd., headquartered in Takatsuki, Osaka Prefecture. The date comes from reading the numbers as "juu (10) shii (4)" -- "juicy." The company created it to share the rush of meat juices and the smoky aroma of its popular Kunseiya coarse-ground pork sausages.
Reading "Juicy" out of 10 and 4
Adding 10 and 4 to land on the 14th is wordplay that stretches Japanese number readings into English. As the product name Kunseiya (smokehouse) suggests, the smoked aroma is the selling point.
- Established by: Marudai Food Co., Ltd., based in Takatsuki, Osaka
- Origin of the date: the wordplay "juu (10) shii (4)," for "juicy"
- Frequency: the 14th of every month
- The product: Kunseiya aged coarse-ground pork sausages
- Purpose: to spread the appeal of the sausages' juiciness and smoky scent
December Is Also Sausage and Ham Season
December is one of the busiest months of the year for processed meats. Households stock up on sausages and ham for Christmas platters and for guests over the New Year, and supermarket displays grow noticeably more elaborate.
Tips for Marking This Day
- Buy a brand of sausage you do not usually pick and compare
- Try pan-frying, boiling and steaming to see how the texture changes
- Start planning the platter for Christmas or the year-end gathering
- Look for other anniversaries that read numbers as English words, as "juicy" does
From Number Play to the Dinner Table
The monthly Juicy Day is a device for remembering something good to eat once a month -- and December is the month when tables get livelier. Perhaps add one more item to today's basket.