Meiji Bulgaria Yogurt Day
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What Is Meiji Bulgaria Yogurt Day?
December 17 is "Meiji Bulgaria Yogurt Day," established by Meiji Co., Ltd. It commemorates December 17, 1973 (Showa 48), when "Meiji Bulgaria Yogurt" was launched. Development began after Meiji Dairies staff tasted authentic Bulgarian yogurt at the Bulgarian pavilion of Expo '70 in Osaka. More than 50 years later, it remains a long-running bestseller, and the name "Bulgaria" has become practically synonymous with yogurt in Japan - a product that opened up the country's entire yogurt market.
The Origin of the Name "Bulgaria"
The Republic of Bulgaria is renowned for its research into lactic acid fermentation, and is especially famous for the discovery of the bacterium "Lactobacillus bulgaricus." After long negotiations with the Bulgarian government, Meiji obtained permission to use the country's name, launching the product as a yogurt recognized by Bulgaria itself.
Nutrition and Appeal of Yogurt
- A food with lactic acid bacteria: Long enjoyed as a food that supports digestive comfort
- Calcium intake: Like milk, an easy way to get calcium
- Versatility: Enjoy it plain or use it in cooking and desserts
Delicious Ways to Enjoy Yogurt
- Top with fruit, honey, and granola for a parfait-style treat
- Add salt, garlic, and lemon for a Greek-style dip (similar to tzatziki)
- Use it to marinate meat for a tender, flavorful result