Meiji Bulgaria Yogurt Day

What Is Meiji Bulgaria Yogurt Day?

December 17 is "Meiji Bulgaria Yogurt Day," established by Meiji Co., Ltd. It commemorates December 17, 1973 (Showa 48), when "Meiji Bulgaria Yogurt" was first launched in Japan. More than 50 years later, it remains a long-running bestseller, and the name "Bulgaria" has become practically synonymous with yogurt in Japan - a product that opened up the country's entire yogurt market.

The Origin of the Name "Bulgaria"

The Republic of Bulgaria is renowned for its research into lactic acid fermentation, and is especially famous for the discovery of the bacterium "Lactobacillus bulgaricus." Meiji obtained permission from the Bulgarian Embassy in Japan to use the name "Bulgaria," successfully branding the product as an authentic taste of the country.

Health Benefits of Yogurt

• The role of lactic acid bacteria: Balances gut flora, helping relieve constipation and boost immunity
• Calcium intake: One cup (200g) provides nearly a full day's worth of calcium
• Probiotics: A functional food in which live beneficial bacteria reach the gut and remain active
• Beauty benefits: Some research suggests improved gut health can also help with skin issues like rough skin and acne

Delicious Ways to Enjoy Yogurt

• Top with fruit, honey, and granola for a parfait-style treat
• Add salt, garlic, and lemon for a Greek-style dip (similar to tzatziki)
• Use it to marinate meat for a tender, flavorful result