Fuji TV Day

What Is Fuji TV Day?

August 8th is "Fuji TV Day" in Japan. Because Fuji Television's channel (key ID) is "Channel 8," Fuji TV itself established the day on August 8, 1988.

A Broadcaster's Holiday Named for Its Own Channel Number

The day combines the station's own channel number with a date full of 8s.

• Origin: Fuji TV's channel is "8," so it chose August 8th, a date of double eights
• The day it began: on August 8, 1988, a commercial announced, "We humbly declare, on our own initiative, that August 8th shall be Fuji TV Day," and a special program celebrated at 8:08 a.m.
• Related events: while the headquarters was in Kawadacho, the "Fuji TV Festival" opened the grounds to the public; after the move to Odaiba, special events have been held as part of its large summer events

1996: Six 8s in a Row

1996 was "Heisei 8," so August 8th that year was 8/8/8, and with the move of headquarters from Kawadacho to Odaiba set for the next spring, the "888 Fuji TV Festival" was held. In front of the newly completed Odaiba building, a countdown celebrated the moment of 8:08:08, lining up six 8s. Kansai TV, which also uses channel 8, has its own "Kansai TV Day."

Tips for Marking This Day

• Look into Fuji TV's history and its signature programs
• Revisit a favorite variety show or drama from the network
• Check for any special programming airing around August 8th
• Pay a bit of attention to the channel number of the TV station you watch most

Even a Channel Number Can Carry a Station's Character

Fuji TV Day turned a small coincidence in a sequence of numbers into part of its brand appeal. August 8th is a day to turn your attention, just briefly, to the history of television as a medium.