Fuji TV Day

What Is Fuji TV Day?

August 8th is "Fuji TV Day" in Japan. The date comes from the fact that Fuji Television's broadcast channel is "Channel 8," combined with the date's repeating 8s. Fuji TV itself established the day in 1988.

A Broadcaster's Holiday Named for Its Own Channel Number

It's rare for a major Japanese commercial broadcaster to establish a holiday named after its own channel number, making this a distinctly Fuji TV idea.

• Origin: refers to the fact that Fuji TV is assigned to "Channel 8" across much of the Kanto region and beyond
• Year established: notably, it was established in 1988 -- itself a year full of 8s
• Related events: since its founding, special programs and viewer-participation events have been held around August 8th each year

A Long-Standing Attachment to the Number "8"

Fuji TV has long incorporated the number 8 and related motifs into its corporate colors and logo, using its own channel number as part of its branding.

Tips for Marking This Day

• Look into Fuji TV's history and its signature programs
• Revisit a favorite variety show or drama from the network
• Check for any special programming airing around August 8th
• Pay a bit of attention to the channel number of the TV station you watch most

Even a Channel Number Can Carry a Station's Character

Fuji TV Day turned a small coincidence in a sequence of numbers into part of its brand appeal. August 8th is a day to turn your attention, just briefly, to the history of television as a medium.